Mang Inasal: Humble Stories and Where They Are Today Essay

The epitome of success could never be achieved if one did not set a foot at the screw of the staircase. Did you k at one time that Mang Inasal, one of the most preferred dining places of the Filipinos today, can prove this? Where Did Mang Inasal start?Establishing its first branch in a 3-year-old unoccupied space in Robinsons Mall Carpark, Iloilo on December 12, 2003, Mang Inasal quickly became a hit for the Ilonggos. Of course, it would not be done without the efforts of its owner, Mr. Edgar Sia II. After conducting a research on what could be the gross taste of the 16 regions in the Philippines, Sia figured out that barbecue (or simply, Inasal in Ilonggo) is the mass appeala feat that has been capturing the hearts and empty stomachs of the Filipino people. sooner enterprising his business to Luzon, specifically in Manila, Mang Inasal opened its second outlet in Roxas City, Sias hometown. With this, his business bloomed in the provinces to 26 branches a proof that his Inasal has truly caught the Filipino tastebuds. In 2006, he finally opened his outlet in Manila, a venture that he referred to as the make-or-break city. It was during this year when the city was in the warmness of rice shortage (and as we all chicane, rice is a primary food for the Filipinos). This was where he opened the Unli Rice promo, which was only supposed to run for two months. Seeing that it has attracted more customers, the promo became permanent and is now being simulated by other fast food chains.Where is Mang Inasal today?Right now, Mang Inasal runs in 433 outlets across the country, and is now the second largest fast food chain next to Jollibee and ahead of McDonalds, with Manila having above 100 Mang Inasal branches. As of the moment, Mang Inasal is present in an estimate of 70 cities, and is interminably being expanded. Mang Inasals accounts of success stories are not limited to the expansion of its stores, but it can also be remarked with how it can help in alleviating the unemployment gait in the country. Due to its grilled chicken nature, Mang Inasals natural way of cooking chicken also dependson the suppliers of kalamansi, charcoal, banana leaves, vegetables, bamboo sticks, and any other ingredients. Although Mang Inasal has already been sold to the giant company, Jollibee Food Corp., it continues to brandish its own uniqueness and ubiquity, bringing the favorite Filipino dish to all Pinoys across the country, the inasal chicken way. Trivia1. Did you know that Mang Inasal means Mr. Barbecue? 2. Mang Inasal is not only known for its delicious food, but with its low-cost, permanent, rice-all-you-can promo, equipped with quick service. 3. Edgar Sia II is actually an architecture drop-out, but he was even able to establish a successful fast-food chain How cool is that? 4. Also, Edgar Sia II gained 3Billion after selling Mang Inasal to Jollibee, a feat that proves how much of a successful man of affairs he is, and how high he has propelled Mang Inasa l to success. 5. Mang Inasals success follows this formula good business concept + quality of food + exceptional marketing strategy + affordable pricing and even expansion + the X Factor (blessing of God), which should be dealt with the right asal (behavior).