Business Administration for Lululemon Athletica Inc -myassignmenthelp

Question: Discuss about theBusiness Administration for Lululemon Athletica Inc. Answer: Evaluation of competitive environment The strategic management process needs to be defined as the specific way of the organization that is considered as the strategy. There is a need to make a continuous process in the decision of the organization Lululemon that makes a decision on the implementation of the several selected strategies. There is a need to make a detailed plan on the implementation that needs to keep on the appraising the successful process through their regular assessment. The strategies that are based on the case of the Lululemon Athletica Inc of the Canadian origin inspired by the Yoga inspired athletic apparel that is also the accessory manufacturer created in 1998 (Strikwerda 2014). The strategies of the business needs to be viewed as a planned process that requires involving the various techniques and the ideas that is solely for ensuring the objectives of the business. The goal of this brand was based on the creation of the integration capacity that has its mission and vision statements that is guided by this brand that has been created upon the integration capacity that its vision that is for the hard working people that includes the ethical lifestyle practices. The strategic market planning is considered as the necessary part that includes the different sustainability market factors in order to make it alive for the business. There is a need to observe the different countless examples of the various other organizations so that they can continue on the preservation of their successful business models. The core competencies of the Lululemon demonstrate the management of the intellectual system that has several capabilities that needs to be converted into the services. The products of the Lululemon need to be geared up so that it becomes active in pursuing a healthy lifestyle. There is a need to make the unique products so that there may be incorporation of the style that has a technical quality and the functionality that may offer the best of the choices to its customers. There are various offers for the apparel lines of the women and the men. The distribution channel is categorized by the separation brand, Ivivva that needs to operate as a separate entity with the other retail stores. Lululemon Athletica (source: Rubio, Mullor and Martn 2015) The competitive advantage is based on the special edge that makes the Lululemon to deal with the several market and the environmental forces that is considered better than the competitors are. The sustainable advantage is that it is difficult to make the competitors imitate. This is regarded as the essential factor that needs evaluation of the acquisition and its effects. There is a need to deal with the issues such as the global positioning of the companies that has the corporate cultures and the resource allocation. There is a need to understand the advantages that has been gained from the renowned Adidas- Reebok merger that will eventually be analysed on the factors of discovering the danger between the Reebok and the Adidas. Analysis of the internal strengths and the weakness The strengths that can be considered are that it is the lead player that is regarded in the sporting goods industry. The other strong leading brands that are considered as the leading products that has the commitments for meeting the consumer expectations. As per the global sportswear market there is a need to dominate the Adidas Solomon and Nike that has a certain level of distance that also includes the various strong brands. The steady products of the Lululemon is considered to serve as many markets possible that includes the footwear, apparel and other products even. There is a requirement for a steady increase in the sale revenue that is regarded from the reflection of the last five years. This also includes the sales performance from the end of 2002. However, the sales declined in 2003 by 3.9% and over 2002 that require the improvement in the level of the currency translations. There is a need to achieve through a steady growth in the revenue management system that has translations in the currency. This is the underlined momentum of the Lululemon company that has the quarter in the improvement of the sales. There is a record change in its momentum that has quarter of its sales that is concerned with the sales improvement of the brands and the gross margins of the record that has an earning that is almost 40% in marking the strongest performance in the half year in the history of the company. There is comparatively an improvement in the sales that consists of all the brand that has a record margin in the gross earnings that is also 40% in markin g the strongest halves in the yearly performance in the history of the company (Papadopoulos and Heslop 2014.). There is a need for a successful innovation in the new products that includes enabling to the different portfolios that is widened and the needs to achieve in a comparatively greater degree of success. Lululemon has comparatively greater targeted specifications that include a greater degree in the success. During the 2002-2003, there is a need to launch the ClimaCool with the various running shoes category that could become a great success. The company that also includes the division of the basketball shoes sold almost 500,000 pairs that have a division of the T-MAC and T-MAC that are considered the best sellers in the US market over 2002. There is a need to improve with the lead-time that requires in the footwear manufacturing industry through the various principles of the manufacturing. In early 2000, it can be said that the organization of the Lululemon has a comparatively take over 120 days that is known for its apparels and by 2003 that has been reduced by 60 days (Ly, Vickers and Fernandez 2015). The improvements processes helps in labeling the special handling of the various improvements that helps in avoiding the warehousing. The marketing strengths are quite high and are well planned as well as implemented from 2004. The immense size has several strong positions that can easily afford the different opportunities that needs to be undertaken from the advertising campaigns that must be focused on the various sectors like the TV and the print media (Allaisand Hagen2013). The campaign that has a tag line that Impossible is nothing has been included with the various top athletes and their disciplines. The weakness that needs to be overcome includes the various unfocussed strategy that includes the sports performance of the various products. One of its greatest rivals that can be considered is the Puma that needs to translate on the various profitability in the high rate. (Avineri2017) There is a need to make an overdependence on the various brand segments that includes the Adidas. There is also a need to purchase the Solomon that is the French maker of the different ski and the golf gear that is also one of the equipment arenas which helps in the generation by 79%. The over dependence of the company of the Adidas brand is to make a segment that serves mainly the requirements of the athletes that is one of the major revenue that is the susceptible in the various market conditions. There is a need to make a high level in the long term borrowings (Frandsen, Johanse. and Salomonsen 2017). Conditions and the trends in the external environment In the external environment, the Lululemon is regarded as the strategic acquision of the different agreements that needs to be put in from 2004. There is a need to serve the small to the mid sixed retailers that includes the sporting of the different good stores that includes the departmental stores even. There is a need to produce and deliver in large quality the different branded apparels and the accessories. This acquision will help the company in the market offerings that includes the leading products of the different golf categories that will eventually get improved in the global market that has a share of 6% (Headd 2015). The company has eventually entered into the strategic agreement that will be from June 2003 that has the intersport international Corporation, is a retailer that will strengthen the distribution of the network in the sales. The agreement of the four years is an agreement that will have a strength that will enhance the performance of the company that includes t hat of the sports and the casual (Lindberg, Voss and Blackmon 2013). Advantages of the Lululemons business strategy The Lululemon company was founded by Chip Wilson who took commercial yoga class in Vancouver and considered to make it into a buisness. There is a need to spend several years in the skating, surfing and the snowboarding business that yoga was performed using various expertise and passion for the technical athletic fabrics that started the business yoga clothing. The strategic objective was to add various new stores in order to strengthen the presence and then to tap on the various new geographical markets that can be found in US and Canada (Lakhal, Svigny and Frenette 2015). There si also a need to make an awareness of the brand that is of leveraging the public surrounding that is one of the opening to the different new stores that has its grass roots in the various marketing programs that also includes the partnering and the organizing of the different events in the local fitness coaches. The introduction of the various new technologies and their products that is required to continue in order to focus on the offerings and the developments that will help in the incorporation of the technology. There is also a need for the performance features that will eventually be differentiated with the Lululemon that has its competitors and there is a need to increase the level of the customer base (Foss and Knudsen 2013). There is a need to broaden the appeals of the Lululemon products that requires division through the three major sections that is adding the men apparels, expanding by adding the athletic bags, sandals and the outerwear. Lastly by adding the suitable addition products like the sports and the athletic activities that needs expansion through the North America. A distinctive shopping experience has been provided that has a distinctive shopping experience that needs to be complemented with the several strong ties. The fitness instructors and the fitness establishments are considered to be the two most biggest strategic adjustments since 2007 that can be a comparatively drawback from the selling and the franchising through the company website (Brockhoff 2017). Challenges and the recommendations A huge competition can be seen in the market that overlaps each others in sportswear other than the fashion garments. The traditional competitor of the company are the Nike, Puma and the Reebok that has made the competitive level way too high that it has eventually increased the level of the competition. Adidas is one of the premium brands that have a sportswear that has a conscious value of the consumer. The strategy is under pressure that is comparatively cheaper than the substitute products that are bought by the consumers by adding to the level of the consumers that is in terms of the customer retention. The foreign exchange fluctuations are another major challenge that is made out of the activities of the Lululemon Company that has concentrated on the S.E Asian countries and that of China. Most of the countries has the transaction in the US dollar that makes the generation of the revenue that is comparatively at a much lower state. There is a need for adverse change in the exchange rate that can be seen between the Euro and the US dollar that has a comparatively lower impact in all the overall revenue system (Allais and Hagen 2013). The global system is comparatively low that includes the GDP of the European country that has a comparatively negligible rate that might be improved in the mere future. The Latin American markets are considered in Brazil and the Argentina that needs to be continued for the witness of the various economic conditions through the Middle East and the Southeast regions that will be continued from the reel to the political unrest regions. The revenues of the company will eventually be affected from the adverse economic conditions. The impact of the scandals that is found in the US and the Germany has a severe impact on the performance of the stock. The performance of the company in the goods and the sports that can be adversely affected through the investor confidence of the industry. The external factors have an adverse impact on the stock performance of the company that might affect the brand value of the Lululemon Company (Brockhoff 2016). References Allais, M. and Hagen, G.M. eds., 2013. Expected Utility Hypotheses and the Allais Paradox: Contemporary Discussions of the Decisions Under Uncertainty with Allais' Rejoinder (Vol. 21). 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