Business and Social Approaches to Social Media Opportunities and Essay

Business and Social Approaches to Social Media Opportunities and Issues - Essay Example 3-7). Social media is defined to as the tools of communication available online that give people a platform to share opinions, views and obtain the resources that they need (Simour et al 2011, p. 3-7). There is use of tools such as texts, audio and visual resources among others. It is also known as social networking. Social media has brought with it innumerable changes in the way people to interact (Simour et al 2011, p. 4-7). The direct way of living and communication is slowly being replaced by virtual communication. Virtual is a word that means being effective, but not in the direct sense of it. The actual subject is represented by someone or something else but in every way represented. For example a person may be presented in the presence of their agent (Ludlow 1996, p. 67-75). The social interactions through the social media bring about virtual interaction. It is clear that expression of one self in the modern day is done through the social networking. The feelings of happiness, disappointments, and excitements, among other feelings, are expressly shared in the social net workings. In the modern day, one can literally receive every sort of information from the social media. Every thing that is of importance to the growth of the community is found in the social networks (Thielke 2011, p 48-55). For example, information on deaths, birth, and peaceful existence of people within the society is found in the social media. One therefore eliminates the need to relate with people directly as it were in the days past. As a matter of concern, whatever was once directly experienced has now shifted to mere representation of the same. Change has been inevitable with the upcoming of social network as far the corporate world is concerned (Ludlow 1996, p. 66-69). For any given person in the business arena, such change must be analyzed in terms of opportunities and threats to the enterprise. The enterprise is faced with the challenge of considering whether the