Frito Lay Essay Example for Free

Frito Lay Essay For many years computer scientists have developed systems which have complete intelligence. However, not all of these programs are actually intelligent although virtually all of them have inputs which correspond to senses, choices of actions according to response rules, as well as the capability of acting either as graphics or as text outputs. Majority of the artificial intelligent systems have the potential of memorizing experiences as well as the ability to learn. This paper therefore examines decision support systems and the artificial support systems in the way they were made use of in Frito Lay. The paper compares and contrasts the various types of decision support systems and artificial intelligence systems in relation to the ones which were implemented by Frito Lay. Tale of Contents Introduction 4 Decision Support Systems (DSS) 4 Types of Decision Support Systems 6 Artificial Intelligence Systems 8 Types of Artificial Intelligence 9 Conclusion 10 Reference 11 Introduction Many organizations such as Frito Lay would want to have unlimited access to more information which would help them in determining the way they operate and manage their organizations. They would like access to real time and updated information which they can use to run their organizations more effectively. This information helps them compare organizational inputs, processes as well as outcomes during a particular period of time. Still, organizations like Frito Lay need longitudinal information which permits them to anticipate their future organizational needs. The implication here is that organizations need to undertake data-driven decision making; a feat which can be achieved by the use of decision support systems (National Forum on Education Statistics, 2006, p. 9). Decision Support Systems (DSS) Organizations have realized that the only guaranteed way to get the right data within the reach of those charged with decision making is to invest in a decision support system as a solution to their needs pertaining to information management. To venture into decision support systems is likely to be more beneficial compared to the cost of such an investment (National Forum on Education Statistics, 2006, p. 9). The implication here is that purchasing a decision support system would imply heavy financial and operational commitments since it would involve hardware and software costs (Gregor Benbasat, 1999, pp. 497-530). Decision support systems are very complicated with regards to the way they manage data as well as their technology architecture. This complexity is sometimes aggravated by conflicting information from the field of technology. Still some ambiguity may result from description as well as the inability to clearly differentiate concepts which are related in a particular way like data mart and data warehouses. At times, this confusion could arise from the vendors who may not be willing to differentiate the products they are dealing in with other prevailing systems in the market. This implies that possibly there are various types of decision support systems (National Forum on Education Statistics, 2006, p. 9). One of the systems which were embraced by Michael Jordan, the new CEO who took over Frito-Lay on the brink of collapse was the state whereby control of decision making on issues like promotions and product mix were concentrated at the headquarters. This implies that the systems Frito-Lay instituted were those of tightly controlling strategy execution. The system included among others the position of accounts manager while the sales force was segmented. Still the company had a system where handheld computers (HHC) were used as an information system tool in supporting managerial decision making. In other words Frito Lay implemented a system of micromarketing (Harvard Business School, 2001). The other system which was implemented by Frito Lay involved the subdivision of domestic operations into several geographic areas known as the Frito-Lay Market Areas (FLMAs). In this system, the company developed profit and loss accounts which provided approximated costs, revenues and contribution margins before taxes for all the areas (Harvard Business School, 2001). In this regard and in the data generated by these analyses, the company embarked on a process of organization wide quality improvement in which case emphasis was laid on identifying the 10 non-performing FMLAs to be improved. The final system embraced by Frito Lay was the system building information infrastructure. In this case, the company implemented a chain of IT projects under the name Pipeline Project in support of operation process redesign within across the functional units. In line with this system, the company equally implemented a system aimed at redesigning managerial processes; the structures and decisions which directed the way the company operated (Harvard Business School, 2001). A decision support system is not merely a system capable of manipulating data and supporting decision making. For instance, an enhanced user interface which allows querying and analysis of a unit database cannot be considered a decision support system (Gregor Benbasat, 1999, pp. 497-530). Still, a spreadsheet application having advanced ‘if/then’ characteristics does also not qualify to be called a decision support system. At the same time, a database management system (DBMS) which allows a user to select and analyze information within one database for the purposes of reporting and analysis equally does not qualify to be called a decision support system for the simple reason that it does not integrate many databases (National Forum on Education Statistics, 2006, p. 9). Types of Decision Support Systems Data warehouse and data mart are the two terms which have always been confused with decision support systems. However, these terms are different although they could be similar in terms of terminology and concept. A data warehouse is a central repository where all information or a proportion of the information collected by an enterprise is collected (National Forum on Education Statistics, 2006, p. 12). What is emphasized by data warehousing is the storage of data from various sources though it does not in general concern itself with the intended user the way a decision support would. This implies that data warehousing plays the role of querying and reporting large combinations of data as opposed to querying and analyzing data. (Gregor Benbasat, 1999, pp. 497-530). In addition, the core purpose of data warehouse is to permit access to historical or transactional data in their fundamental format such as tables as opposed to distilling data into some format which allows for in-depth analysis. A data mart is more or less similar to a data warehouse in the sense that it acts as a repository for data, although such data could be limited in scope depending on the subject, function or even user group (National Forum on Education Statistics, 2006, p. 12). One component of a decision support system is data quality. In fact data can is said to be the foundation of any decision support system meaning that high quality data is useful for decision-making as seen in the case of Frito Lay. Besides the data should be valid reliable and timely (Gregor Benbasat, 1999, pp. 497-530). It is important to note that as is applicable to any data-based system, the quality of information generated by the decision support system is influenced by the quality of data which originally went into the system. Thus, probably the single most important way of ensuring that high quality managerial data is collected and maintained is to consistently apply standard terms and business guidelines all over the organization (National Forum on Education Statistics, 2006, p. 16). The other type pf decision support system is the hardware, software and the data management procedures. As seen in Frito Lay, a decision support system is not a unitary piece of technology like a database or even a network (National Forum on Education Statistics, 2006, p. 17). Instead, it is a system that incorporates and integrates disparate data sources with the intention of permitting decision-makers to have access to and store data in a way useful to them. Therefore, the technology associated with a DSS would be influenced by the preexisting technology and data architecture of the organization. Artificial Intelligence Systems As earlier stated, artificial intelligence systems in most cases have the capacity of storing experiences along with the ability of learning. Occasionally, the brain fails to do the action instantly though it makes use of the imagination it has. The brain identifies a response criterion and establishes what situation arises from the action (Gregor Benbasat, 1999, pp. 497-530). It then identifies again an action pertaining to this new situation and established the most likely outcome (Robot, 2007). Therefore it can choose not only a response criterion but also a complete plan of action. This calls for the programmer to design various functions of the intelligent system as program functions which are also known as sub programs. A robot as an example of an intelligent system operates in an interesting way. The robot senses transmit information to the brain where the brain verifies if it has concept for the information it has received (Gregor Benbasat, 1999, pp. 497-530). Otherwise, it creates a composite concept having the different sense information as partitions. What follows is the brain building up the prevailing situation from these concepts. A different domain of the brain checks in the memory to find out any response criterion for this condition before selecting the appropriate response rule and sending the action to the limbs for action (Robot, 2007). During the beginning of the ‘life’ of the robot, its memory is void of concepts and responses. However, each time the robot experiences something; it stores a new response criterion having the present situation (Gregor Benbasat, 1999, pp. 497-530). This implies that when the brain is not active, that is when it is ‘asleep’ it evaluates those response criteria while making generalizations implying that it is now equipped with response criteria which can be applied to a variety of situations. Questions have been asked pertaining to the possibility of using artificial neural nets to achieve the functioning of the brain (Robot, 2007). However, for a computer, concepts and response criterion achieves more efficiency than neural nets. Just writing a computer program which is an intelligent system and running within a computer with an output on a screen is not sufficient. It is important to build complete systems capable of acting in the natural environment of the human being. Apparently, to be of use such a program would need to have an intelligence similar in a way to that of man. This would signify the need for limbs and senses in order to enable it have same experiences and develop concepts for action similar in a way to that of man (Robot, 2007). Types of Artificial Intelligence Artificial or machine intelligence is the kind of ‘knowledge’ exhibited by any gadget manufactured by man. In most cases, it is hypothetically used to imply computers meant for general purposes though it could equally refer to scientific investigation. It could also refer to the intelligence of an artificial device (Gregor Benbasat, 1999, pp. 497-530). What need to be noted however are the various types of artificial intelligence that are available. Strong artificial intelligence is concerned with creating some kind of intelligence capable of reasoning. Reasoning in this case being the ability to evaluate and derive a conclusion a certain premise (EconomicExpert, 2009). The other is the weak artificial intelligence which is concerned with creating computer based intelligence capable of reasoning and solving problems on a limited basis. Such a device would at times operate as if it was intelligence but it wouldn’t have true intelligence (EconomicExpert, 2009). Testing such a device would require a turing test; an idea of testing the capability of a machine to undertake a conversation like man. Artificial intelligence has several fields; one of which is natural languages. Natural languages are used to draw a distinction between the languages spoken by man and the languages used in computer programming (Gregor Benbasat, 1999, pp. 497-530). Conclusion From this analysis it is evident that decision support systems are increasingly becoming important in modern day organizations such as Frito Lay. Depending on the configurations they have, decision support systems are powerful tools which organizations can embrace to address variety of questions about organizational performance, management, operations and policy-making (National Forum on Education Statistics, 2006, p. 14). For instance Frito Lay should embrace an appropriate IT infrastructure changes as a shift from the traditional management reporting procedures the company has long been undertaking. This implies that the company implemented an IT strategy aimed at delivering more focused and timely information which was informed by an improved understanding of the business processes. Reference EconomicExpert. (2009). Artificial Intelligence Retrieved January 13 2009 from http://www. economicexpert. com/a/Artificial:intelligence. htm Gregor, S. , and Benbasat, I. (1999). Explanations from intelligent systems: Theoretical foundations and implications for practice, Mis Quarterly 23 (4) pp. 497-530. Harvard Business School. (2001). Frito-Lay, Inc. : a Strategic Transition, 1987-1992 (Abridged). The McGraw-Hill Companies National Forum on Education Statistics. (2006). Forum Guide to Decision. Support Systems: A Resource for Educators. U. S. Department of Education, Washington DC: National Center for Education Statistics, pp. 1-34. Retrieved January 13, 2009 from http://nces. ed. gov/pubs2006/2006807. pdf. Robot, A. H. (2007). Artificial Intelligence Systems. New Horizons Press. Retrieved January 13, 2009 from http://www. intelligent-systems. com. ar/intsyst/artis. htm

Supporting Child Language Development

Supporting Child Language Development Hay Fielding-Barnsley (2012) believed that there are firm reciprocal connections between childrens language development, logical reasoning and their achievements at school. In order to best promote these relationships, childrens language and speech should be motived, acknowledged and respected in a social positive learning environment. Childrens academic achievement in literacy, which is multi-dimensional and interactive, depends on two periods of learning (Hay Fielding-Barnsley, 2012). Cunningham Stanovich (1997) stated that a first process is the cognitive memory development; children quickly identify the orthographic features of the word then connect this to semantic meaning of the word (Hay Fielding-Barnsley, 2012). Second, they get the meaning of the text by motivating and interacting to become independent readers (Bishop Leonard, 2000) as cited in Hay Fielding-Barnsley (2012). A key factor to a successful rate of childrens mastery language and literacy is the quality of environment; surrounding in the home and out of home settings (Hay Fielding-Barnsley, 2012). Fellows Oakley (2014, p. 71) highlights that from the moment of birth, parents and family members influence childrens speech, language acquisition and learning through daily communicative exchanges. Evidences also show that the higher socioeconomic status children are from, the better childrens language and literacy skills will be improved. For example: children of low-income and low-educated parents lack three times opportunities to communicate and interact with their parents (Hay Fielding-Barnsley, 2012). In an outside aspect, childcare setting plays significant role on nurturing secure relationship and fostering rich language experience (Fellows Oakley, 2014). For example: appropriate programs at school and designed interventions such as closing expressive and receptive language gap activitie s can help children become more fluent in their language and literacy (Hay Fielding-Barnsley, 2012). Winne and Nesbit (2009) and Vygotsky (1978), researchers of social learning theory, state that Language and literacy development has seen as an essential part of childrens cognitive development framework (Hay Fielding-Barnsley, 2012). In addition, Blank (2002) believes that interactive and self-enhancing skills are important to young childrens early language and ability to use reasoning from the social learning circumstance. When children understand the words expressed, they are able to use them in complex settings and their ability is enhanced to reason. As educators, we support childrens language and reasoning development by providing opportunities for them to make their own dialogue, questioning and talking (Blank, 2002). Any childs response should be always seen as a learning opportunity to enhance his or her confidence in conservation with others, criticizing or closing off the conversation for wrong responses of a child is not highly recommended (Hay Fielding-Barnsley, 2012). On the other hand, if childrens responses are not valued and accepted, they remain silent to talk and lack language and literacy development (Hay Fielding-Barnsley, 2012). The article shows evidence of the necessary and appropriate preparation for childrens language and cognitive development in early school years. Priority is given for educators and others to understand the strong relationship between childrens language development, cognitive thinking and their school achievement as well as supporting; valuating childrens language development in a positive environment. References: Blank, M, (2002), Classroom discourse: A key to literacy. In K, Butler E, Silliman (Eds), Speaking, reading and writing in children with learning disabilities: New paradigms in research and practice (pp. 151-173), Malwah, NJ: Erlbaum Hay, I. Fielding-Barnsley, R. (2012). Social learning, language and literacy. Australasian Journal of Early Childhood, 37(1), 24 29. Fellows, J., Oakley, G. (2014) Language, Literacy and early childhood education (2nd ed.). Melbourne: Oxford University Press.

The Origin Of Environmental Education Education Essay

The Origin Of Environmental Education Education Essay The environment encompasses all the living and non-living things that occur on Earth. The fate of the environment is entwined with that of every life that inhabits the planet including that of human beings. The industrialization era brought about devastating impacts on the environment and at the end of the nineteenth century, people started to apprehend the susceptibleness of the environment and the gravity of the implications if the environment was not taken care of. Nations gathered and issues about the environment were starting to take priority, hoping to obtain and sustain a better future for our planet. Environmental education is not a contemporary subject matter. It can be dated back to as early as the 18th century with the treatise of Jean-Jacques Rousseau who stressed the value of an education that revolved on the environment. Some years later, the Swiss-born naturalist, Louis Agassiz, echoed Rousseaus philosophy. It was these two influential scholars who laid the foundation for a concrete environmental education program, known as the Nature Study, which occurred between the late 19th century and early 20th century. Following the effortful work of many other naturalists, April 22nd of the year 1970 was declared as the first Earth Day; a national teach-in concerning environmental issues. This memorable event paved the way for the current environmental education movement. In the latter months, President Nixon passed the National Environmental Education Act, which intended to incorporate environmental education into K-12 schools. In the following year, the North American Association for Environmental Education (NAAEE), formerly known as the National Association for Environmental Education, was instituted to ameliorate the environmental literacy by supplying resources to teachers and promote environmental education programs. The following year was then declared by the European Council as the Year of the Environment. Environmental education was globally acknowledged when the UN Conference on the Human Environment held in 1972, in Stockholm, Sweden, affirmed that environmental education must be utilized as the key to address environmental issues all around the world. The United Nations Education Scientific and Cultural Organization (UNESCO) and the United Nations Environment Program (UNEP) generated three major declarations that have guided the course of environmental education. These were namely the Stockholm declaration, the Belgrade charter and the Tbilisi declaration. The Stockholm declaration: The Declaration of the United Nations Conference on the Human Environment took place between June 5th and June 16th of the year 1972. The document, consisting of 7 proclamations and 26 principles, was created in order to inspire and guide the people of the world in the preservation and enhancement of the human environment. The Belgrade charter was held in October of 1975. This agreement was the product of the International Workshop on Environmental Education which was held in Belgrade, Yugoslavia. The foundation of the Belgrade charter was the Stockholm Declaration which was improved upon by goals, objectives and guiding principles of environmental education programs which included the general public. The Tbilisi declaration of October 1977, noted the unanimous accord in the important role of environmental education in the preservation and improvement of the worlds environment, as well as in the sound and balanced development of the worlds communities. (Tbilisi, 1977). The Tbilisi declaration not only rationalized and elucidated the Stockholm declaration and the Belgrade charter but also included new aims and objectives as well as guiding principles of environmental education. Later that year, the Intergovernmental Conference on Environmental Education in Tbilisi, Republic of Georgia accentuated the responsibility of Environmental Education in the conservation and development of the environment as a whole on a worldwide level. The importance of sustainable development was established in the year 1987, when the World Commission on Environment and Development published the Brundtland Report. This report, also known as Our Common Future, enlightened the concept of sustainable development in which the protection of the environment and the economic growth were regarded as interdependent notions as well as the concept of social equity. According to the Brundtland Report, sustainable development implies meeting the needs of the present without compromising the ability of future generations to meet their own needs (Brundtland, 1987). In 1992, the United Nations Conference on Environment and Development which took place in Rio de Janeiro, Brazil, supported and embellished the goal of obtaining sustainability. This was achieved by means of international agreements made on climate variation, woodland and biodiversity. One of the most significant aspects of the Rio Earth Summit, was Chapter 36 of Agenda 21; the fulcrum of our current environmental sustainable development. Agenda 21 focused on reorienting education towards sustainable development; increasing public awareness; and promoting training. (Chapter 36, Agenda 21). Agenda 21 discards the view of the environment as a detached system and stresses the perspective of the environment as a holistic approach incorporating our surroundings as well as our existence, making use of nature and its resources. Another crucial step forward in sustainable development was held in 2002 by the United Nations Commission; the Johannesburg Summit in Johannesburg, South Africa. This summit brought together tens of thousands of participants to focus the worlds attention and direct action towardà ¢Ã¢â€š ¬Ã‚ ¦conserving our natural resources in a world that id growing in population, with ever-increasing demands for food, water, shelter, sanitation, energy, health services and economic security. (Johannesburg Summit, 2002). In 2005 the National Environmental Education and Training Foundation held the first National Environmental Education Week between the10th and 16th of April. Later that year, the Centre for Environment Education held the Education for a Sustainable Future Conference in Ahmedabad in India. Over 800 learners, thinkers and practitioners from over 40 countries attended and established the Ahmedabad Declaration on education for sustainable development. Environmental Education has long been considered as a crucial aspect of our existence. It is an international concern which has brought and has yet to bring all the nations together striving to reach one important goal, one which gives the interdependency of the environment and that of organisms, including ourselves, the major precedence they deserve. 1.2 Philosophy of Environmental Education Environmental education comprises several unique philosophies where each has its own objectives. However, the disciplines overlap in purpose and philosophy of environmental education. The two main disciplines of environmental education are that of outdoor education and that of experiential education. Outdoor education refers to learning in, for and about the outdoors. It is a means of curriculum extension and enrichment through outdoor experiences (Hammerman, 1980, p. 33). Through outdoors experiences, environmental education may be taught or enhanced. Experiential education is a process through which an individual assembles knowledge, skill and value from direct experiences. Learning about the environment, being an outdoor or experiential education, is a way of teaching a person to love the Earth. Through this means, a person enhances his awareness and appreciation of the natural environment as well as learns skills in order to improve his life in the outdoors and learns relationships among the inhabitants. Moreover, the person has learned how to learn and can thus make his own decisions on how to care for the land. This great achievement is called environmental literacy. Thus, education becomes empowerment, where the individual can master complex skills and important decision making which are not affected by todays changing society. 1.3 Roles, Objectives and Principles of Environmental Education The Tbilisi Declaration, held in 1977, was the worlds first intergovernmental conference on environmental education. It was organized by the United Nations Education, Scientific and Cultural Organization (UNESCO) in cooperation with the U.N. Environment Programme (UNEP) The declaration accentuated the important role of environmental education in the conservation and development of the worlds environment, as well as the sound and reasonable improvement of the worlds communities. The Roles, Objectives and Characteristics of Environmental Education as laid out during the Tbilisi Declaration as well as the two recommendations of the Conference are: The Conference recommends the adoption of certain criteria which will help to guide efforts to develop environmental education at the national, regional, and global levels: Whereas it is a fact that biological and physical features constitute the natural basis of the human environment, its ethical, social, cultural, and economic dimensions also play their part in determining the lines of approach and the instruments whereby people may understand and make better use of natural resources in satisfying their needs. Environmental education is the result of the reorientation and dovetailing of different disciplines and educational experiences which facilitate an integrated perception of the problems of the environment, enabling more rational actions capable of meeting social needs to be taken. A basic aim of environmental education is to succeed in making individuals and communities understand the complex nature of the natural and the built environments resulting from the interaction of their biological, physical, social, economic, and cultural aspects, and acquire the knowledge, values, attitudes, and practical skills to participate in a responsible and effective way in anticipating and solving environmental problems, and in the management of the quality of the environment. A further basic aim of environmental education is clearly to show the economic, political, and ecological interdependence of the modern world, in which decisions and actions by different countries can have international repercussions. Environmental education should, in this regard, help to develop a sense of responsibility and solidarity among countries and regions as the foundation for a new international order which will guarantee the conservation and improvement of the environment. Special attention should be paid to understanding the complex relations between socio-economic development and the improvement of the environment. For this purpose, environmental education should provide the necessary knowledge for interpretation of the complex phenomena that shape the environment, encourage those ethical, economic, and esthetic values which, constituting the basis of self-discipline, will further the development of conduct compatible with the preservation and improvement of the environment. It should also provide a wide range of practical skills required in the devising and application of effective solutions to environmental problems. To carry out these tasks, environmental education should bring about a closer link between educational processes and real life, building its activities around the environmental problems that are faced by particular communities and focusing analysis on these by means of an interdisciplinary, comprehensive approach which will permit a proper understanding of environmental problems. Environmental education should cater to all ages and socio-professional groups in the population. It should be addressed to (a) the general nonspecialist public of young people and adults whose daily conduct has a decisive influence on the preservation and improvement of the environment; (b) to particular social groups whose professional activities affect the quality of the environment; and to scientists and technicians whose specialized research and work will lay the foundations of knowledge on which education, training, and efficient management of the environment should be based. To achieve the effective development of environmental education, full advantage must be taken of all public and private facilities available to society for the education of the population: the formal education system, different forms of nonformal education, and the mass media. To make an effective contribution towards improving the environment, educational action must be linked with legislation, policies, measures of control, and the decisions that governments may adopt in relation to the human environment. The Conference endorses the following goals, objectives and guiding principles for environmental education: The Goals of Environmental Education are: To foster clear awareness of and concern about, economic, social, political and ecological interdependence in urban and rural areas; To provide every person with opportunities to acquire the knowledge, values, attitudes, commitment and skills needed to protect and improve the environment; To create new patterns of behavior of individuals, groups and society as a whole towards the environment. The Categories of Environmental Education Objectives are: Awareness: to help social groups and individuals acquire an awareness and sensitivity to the total environment and its allied problems. Knowledge: to help social groups and individuals gain a variety of experience in, and acquire a basic understanding of, the environment and its associated problems. This is of utmost importance as the more people learn about their surroundings, the more they will tend to care about it. (Kriesberg, 1996). Attitudes: to help social groups and individuals acquire a set of values and feelings of concern for the environment and the motivation for actively participating in environmental improvement and protection. Reinforcing this category, the attitudes of children are a major focus of many environmental education programmes. (Eagles and Demare, 1999). Skills: to help social groups and individuals acquire the skills for identifying and solving environmental problems. Participation: to provide social groups and individuals with an opportunity to be actively involved at all levels in working toward resolution of environmental problems. Education needs to go beyond information and awareness to include behavioural change. (Niedermeyer, 1992). Moreover, all serious environmental education aims to motivate individuals to take responsible action. (Bogner, 1998). Guiding Principles Environmental Education should: Consider the environment in its totality-natural and built, technological and social (economic, political, cultural-historical, ethical, esthetic); Be a continuous lifelong process, beginning at the preschool level and continuing through all formal and nonformal stages; Be interdisciplinary in its approach, drawing on the specific content of each discipline in making possible a holistic and balanced perspective; Examine major environmental issues from local, national, regional, and international points of view so that students receive insights into environmental conditions in other geographical areas; Focus on current and potential environmental situations while taking into account the historical perspective; Promote the value and necessity of local, national, and international cooperation in the prevention and solution of environmental problems; Explicitly consider environmental aspects in plans for development and growth; Enable learners to have a role in planning their learning experiences and provide an opportunity for making decisions and accepting their consequences; Relate environmental sensitivity, knowledge, problem-solving skills, and values clarification to every age, but with special emphasis on environmental sensitivity to the learners own community in early years; Help learners discover the symptoms and real causes of environmental problems; Emphasize the complexity of environmental problems and thus the need to develop critical thinking and problem-solving skills; Utilize diverse learning environments and a broad array of educational approaches to teaching, learning about and from the environment with due stress on practical activities and first-hand experience. Approaches to Environmental Education The ultimate aim of environmental education is to aid society in becoming environmentally knowledgeable; moreover, it endows people with the necessary skills and dedication for working, both individually and collectively, towards achieving and/or maintaining a dynamic equilibrium between the caliber of life and that of the environment. There are several approaches towards environmental education, especially when dealing with young children, all enclosing the same aim. However the basis of each approach to environmental education encompasses education about, through and for the environment. Education About the Environment The concept of education about the environment simply entails unveiling and divulging knowledge about our surroundings. The more a person becomes aware of his environment the more he can grow to appreciate it and thus make use of its resources in a sustainable way. As Dr. Ken Gilbertson clearly stated, Environmental Education is a means to teach a person to love the Earth. It is not proselytizing but providing a basis for comprehending complex social and natural/physical connections. (Dr. William Fleischman, 2010). Learning about the environment leads to a progression from awareness to action, a progression mirrored in the objectives set forth by the Tbilisi Declaration, to maintain responsible environmental behavior and a sustainable future. (Dr. Julie Ernst, 2010). Education Through the Environment Education through the environment implies utilizing the surrounding ambient itself as a resource for the educational purpose. The environment itself is the most effective and readily available tool for environmental education. Activities which take place outdoors are of utmost importance especially with the younger generation which tends to learn more through direct observation and experience. Appreciation of our surroundings is not something that could be learnt merely in a classroom, but requires an investment of time spent in the presence of nature, energy and reflection (Miles, 1991 p.6). Outdoor activities are also beneficial for ones peace of mind as nature itself has the power to instill serenity upon ones being, leading to a greater appreciation of the environment. In addition, outdoor ecology programs may influence a childs attitude and behaviour towards a more positive direction, provided that it takes place for an adequate amount of time. (Bogner, 1998). As Rachel Carson once said, If a child is to keep alive his/her sense of wonder, he/she needs the companionship of at least one adult who can share it, rediscovering with him or her the joy, excitement and mystery of the world we live in. Environmental education encourages us to constantly rediscover that sense of wonder and bonds people and communities with the natural world. When learning about the environment, one must take into consideration all its aspects, including that of the built environment. Equilibrium should be achieved between the natural and social world in order to reveal real life situations and real issues and concerns, providing the opportunity to analyze the local environment as well as introduce the idea of environmental responsibility. 1.4.3 Education For the Environment Education for the environment encompasses the growth of a knowledgeable person into a motivated, responsible, caring individual, who seeks to take accountable action in order to maintain and nurture a sustainable environment. Environmental education endeavors to improve upon environmental ethics which would result in the advancement of the caliber of life on Earth. Knowledge is of fundamental significance if one is to develop a sense of understanding and appreciation about his or her surroundings. However knowledge is only the first step and should always be followed by deed. Actively involving people, especially children, in their communities and in finding solutions to local environmental problems, encourages ones heart to become more active at a global level. As Hewitt precisely stated in 1997, Knowledge alone cannot influence the protection of the environment. It is mostly through hands on experience that an individual is able to fully comprehend the value of our environment and develop a sense of compassion towards it. By directly involving young people in environmental activities, they are being encouraged to evaluate their own individual impact on the well being of their surroundings as well as apprehend that along with others, we all affect the environment and thus let it be in a constructive comportment. 1.1.4 Games in Environmental Education Any form of education should always incorporate an enjoyable aspect, one in which the attention of the individuals involve is captured and maintained, making the learning experience more effective. Environmental education could also be taught in a pleasurable manner. This could be done by the use of many games and activities which not only challenge the participants but also encourage the children to act on the knowledge they have obtained and become actively involved in the care and maintenance of the environment as a whole. Playing games was thought of as a fundamental part of learning by many learning theorists including Piaget who strongly believed that games are an indispensable aspect of an individuals development of intelligence. The additional advantage of playing games is that children become central to their own learning and a deviation from the normal teaching methods would ensure that every child is given the opportunity to participate and expand his or her skills in the concerned area. 1.4.5 Environmental Problems When a child is presented with a relatively intricate quandary at an early stage in his or her life, and is asked to propose some sort of solution to the predicament which he/she might encounter, the child starts developing cognitive skills which are beneficial for life. Children should be exposed to environmental tribulations that occur in real life situations and should be guided to an appropriate and efficient solution. This was also one of the recommendations of the Tbilisi Intergovernmental Conference on Environmental Education in the following statement; à ¢Ã¢â€š ¬Ã‚ ¦environmental education should bring about a closer link between educational processes and real life, building its activities around the environmental problems that are faced by particular communities and focusing analysis on these by means of an interdisciplinary, comprehensive approach which will permit a proper understanding of environmental problems (UNESCO-UNEP 1978, Recommendation No. 1).

Dr. Faustus Consumed by Pride in Christopher Marlowes Doctor Faustus E

Dr. Faustus Consumed by Pride in Christopher Marlowe's Doctor Faustus In this theoretic play, Christopher Marlowe presents a man that is well educated, but is in search of more than what education can give to him. Dr. Faustus is a man possessed by himself, blown up in pride, and blinded by his own intellect. This blind, self- centered man challenges the ideals of death and the Devil. The first scene opens with Dr. Faustus in his study, he is seated, and then he begins to speak in depth of what he wants to do. He talks of his graduation from the different levels of education. With his words there is an air of hubris, he wants all to notice him, and what he has accomplished. He claims that logic has overcame him, more of a pun or a sarcastic reach on his audience. He goes on to say, should logic be disputed or is it the main thought in the end. And without logic then what is there? So he finally contends that he has read it all and that he knows all the logic that he needs to know. A greater subject is needed now to fill the needs of Dr. Faustus. He wants something which will challenge his knowledge. So he looks to the medical field to fill his desires. But he has seen where the philosopher leaves off and the physician begins. Faustus in his vain wit says, I become a physician, to make lots of money, and to be known for creating some wondrous cure. But this does not fit for Faustus either. He states in the end there is medicine and it is only sustains our body to health. And then he asks himself, have not I obtained such knowledge, and isn't the common knowledge that he already has all that he needs? Once again he asks himself, I have cured whole cities and his work hangs on the wall in the form of a writing to show all o... ...nerals, is what is required to be a magician. He tells Faustus that he can not have any doubt, that he will be an expert in the craft, and all the oracle of Apollo will be his. What more could you want, than to have the power to dry the sea, and bring you every treasure from the wrecks that lay at the bottom of the sea. Faustus agrees and is now more convinced that he wants to conjure up the spirits so that he can have all that they have spoken. In the final part of scene one they conspire to find a place to perform the ritual and get all the things that they need to call up the spirits. But first Faustus wants to dine with them and before he will rest again he will bring forth the spirits that will give him all the power that he desires. Thus, we see now that Faustus pride has taken over completely and that he will stop at nothing to get what he wants at any cost.

Approaches to the Study of Religion Essay -- Theology Religion Sociolo

The sociological approach looks at religious belief and practice in relation to the society. Sociologists are interested in two themes, the centrality of religion in society and the diversity of forms it inhabits (Hamilton 1995/2001:1). It regards religion as a social fact subject to empirical observation, which produces empirical evidence (Dillon 2003:7). The sociology of religion is a product of the enlightenment, from which it inherited a tendency to dismiss religion as incompatible with rationality (Dillon 2003:6). This dismissal has had significant impact on the attitude towards religion and it is the basis for the most influential paradigm in the history of the field; secularisation. The secularisation theory claims that religion is or will be on the decrease in society. So profound was its impact that modern sociology often aims to account for the continued presence of religion in society and has generally held a rather negative view of religion as being an unworthy subject o f study(Davies 2007:2). The reason for the secuarlisation can be seen in the fact that sociology is a theory both guided by and aims to build theories (Wuthnow/Dillon 2003:21). Theories require analysis and generalisation. It is impossible to analyse a subject without first defining the subject (Robertson 1970:34). Definition is a contentious issue because different definitions entail different criteria which lead to different patterns being indentified in data. Theories are created by the identification of patterns in data which are then generalised.(Davies 2007:5). Thus a definition will vastly affect the content and concept of a theory. Definitions of religion in sociology fall into two categories, functional and substantive. This essay will assess... ...in the answers but in the question. Works Cited Davie, Grace (2007) The Sociology of Religion. London. Sage Publications Dillon, Michele (2003) Handbook of the Sociology of Religion. Cambridge. Cambridge university press Hamilton, Malcom (1995/2001) The Sociology of Religion: Theoretical and Comparative Perspectives. 2nd edition. Routledge. London Hunt, Stephen J (2002) Religion in Western Society. London. Palgrave McGuire, Meredith B. (1997) Religion: The Social Context 4th edition. Wadsworth Pickering, W.S.F. (1984) Durkheim’s Sociology of Religion: Themes and Theories. Routledge. London Robertson, Ronald (1970) The Sociological Interpretation of Religion. Blackwell Sociology Series. London Steinsaltz, Adin (2000) A Guide to Jewish Prayer . New York Wuthnow, Robert (2003) ‘Studying Religion, Making it Sociological’ in Dillon (2003) pp.16-30

My Dream, My Future

My Dream, My Future Do you pay attention in how fast time goes by? Before we realize, time has passed by and all the dreams we had for our future have not yet come true. The reason is because our dreams are just dreams and haven’t yet become goals. Life is no Nintendo game. You live only once. Therefore, we must fulfill those precious one called Dream during the rest of our short Life. As for me, I have my own dreams too. If you ask me this in my childhood, I would say: â€Å"I want to be a teacher†¦ I want to be an actor†¦ and so on†¦Ã¢â‚¬ .But if you ask me now, I will tell you I have three major dreams. First, I want to graduate this school with the Best grades ever! So, my parents can be proud of me. Second, I want my life to be colorful and beatific. Enjoying life doesn't waste money, we should use many to do some significative things. For instance, we can contribute our money to help the poor and homeless children, we can travel to somewhere to see the n ature scene, we can buy book or collect your interested things to enrich our life, we also can have time to play with your family.Third, I want to travel all around the world. I have always been curious about other cultures and the differences between people in other countries. It would be amazing to travel the whole world. Just realize that you are Riding an Elephant which is the Biggest terricole being, or standing on the Highest spot of magical Pyramids in Egypt, or maybe wandering Deep in the sea and seeing unidentified creatures.Furthermore I would love to bungee jump or swim with sharks, experiencing life to the limits. In the future I may have new dreams, but the first goal I have to achieve is getting my diploma. This is one of the keys to accomplish my other goals and dreams. After becoming a professional, I want to start a family, one lovely wife and maybe three children’s and have one beautiful cozy home to raise my kids and grow old with the people I love the most . I hope to achieve†¦ Written by: B. Davaasuren

How can Marketing mix model help Manchester United build its global brand? Essay

The main purpose of this report is to introduce the definition of franchise and to analysis the advantages of it. The report comprises several advantages of franchise in almost every aspect, which have been proved to be essential and reliable. By this mean, the conclusion could be drawn that it is the best way to run an international business by franchise. 2. 0Introduction Franchise, is an authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities. For example, McDonald’s is one of the most famous brand franchising. As the franchisor, McDonald’s gives the right to the franchisee, as well as sell McDonald’s related products to someone who is willing to set up his own business. The license agreement demands McDonald’s to persist in manufacturing or operating ways and the quality of the good. This is a settlement that can suit both parties pretty well. Under a McDonald’s franchise, McDonald’s owns or rents the position and the building of restaurant. The franchisee buys the parts, the equipment and the right to manage the franchise in next twenty years. To confirm coherence throughout the world, all franchisees must use standardized McDonald’s menus, branding, administration systems and design layouts. 3. 0Main Section 3. 1 Justify of the reference Bernd Helmig is Full Professor, Chair and Head of Department for Business Administration, Public & Nonprofit Management at the University of Mannheim (Germany). Besides he acts as Academic Director for Executive Education of Mannheim Business School. He was Visiting Faculty Guest at Harvard Business School (Boston, Cambridge/Mass. ), and Visiting Scholar at the University of Edinburgh (UK). His research interests cover fields such as Nonprofit Marketing, Fundraising, Social Marketing, Failure of NPOs, and Corporate Social Responsibility (including Corporate Giving and Corporate Volunteering). Tansev Geylani graduated from University of Pittsburgh. He has such degrees as PhD in Industrial Administration (Marketing), Carnegie Mellon University, 2004,MS in Industrial Administration (Marketing), Carnegie Mellon University, 2002 MBA, Koc University and 1999 BS in Mechanical Engineering, M. E. T. U. , 1997. Tansev Geylani joined the Katz faculty in 2004. His research interests include distribution channels, retailing, product line strategies, information sharing, marketing & antitrust, media competition, and user-generated content. He was named Marketing Science Institute Young Scholar in 2009. Other awards he received include Management Science’s Distinguished Service (2009 ; 2011) and Meritorious Service awards (2012), the Katz Excellence in Research Award (2009), and the Katz Excellence in Teaching Award (2008). Alanson Minkler work as an Associate Professor, Economics for University of Connecticut at Storrs Mansfield. His subject areas include: Economic Rights, Alternative Economic Decision-Making. He also has degree like Ph. D. University of California-Davis, 1988 and B. A. University of California-Berkeley, 1981. His initial interests centered on worker contributions and motivations in firms, with particular focus on labor-managed and franchised firms 3. 2 Advantages of Franchise Being your own boss The franchisor regularly checks the standards of service, quality, value and cleanliness of the franchisee (Minkler, A. , 1990). The franchisee who gets all the training and support from franchisor is operating his or her own business so has much to lose as well as gain, which motivates them a lot to determine to succeed. Lower failure rate Once you use a franchise, you are buying a developed concept that has been successful. Figures show that franchisees stand a much better opportunity of success than people who start independent businesses; independent businesses count a 70 to 80 percent chance of NOT surviving the first few critical years while franchisees have an 80 percent chance of surviving (Michael M. Coltman, Franchising in Canada: Pros and Cons, Self-Counsel Press). Intensive initial training The franchisor has the duty to offer full-time training program which includes three stages to franchisee (Tansev G, 2004). Firstly, it starts with working in a restaurant, wearing the staff uniform, preparing for food and cooking. Secondly, it focuses on areas such as team building, business management, handling customer enquiries and leadership skills. Lastly, the trainee learns about stock control and ordering, legal side of hiring and  employing staff and profit and loss accounts. These training methods are proved to be absolutely essential. Marketing help Franchisee could benefit from the parent company’s marketing programs, according to Entrepreneur. com. The marketing and advertising advertisements created by the franchisor leave franchisee with more time to focus on the daily operating of business. This is a win-win for both parties. It helps increase sales by means of franchise, which, on the other hand, allows the parent company to collect more fees. (Bernd H. 2008) Continuous support It recognizes that the success and profitability of many international chain brands are inextricably linked to the success of the franchises (Minkler, A. , 1990). A highly qualified group of professional advisers offer continuous support on everything from human resources to computers and accounting. The field adviser can become a valuable business partner and a sounding board for ideas. Guaranteed Territory In most cases, a franchise parent company would guarantee franchisee a predetermined territory and assist it in succeeding in that field (Tansev G, 2004). Territories vary depending on the company which is worked with, but not having to compete with another franchise location from the same company in territory can help to generate revenue. 3. 3 Shortages of Franchise One major problem for a new business is predicting how much business it might enjoy, running the risk of either cashflow problems or the difficulties associated with overtrading. The turnover and profit from any outlet will vary, depending on a wide range of internal and external variables. Each franchisee is expected to take a positive approach to building up sales, although an average rate of return of over 20 percent is generally expected over the lifetime of the franchise. When it comes to starting a business, many people think of buying a franchise as a shortcut to success (Bernd H. 2008). While there is some truth to this, not all franchises are created equal, and not everyone is cut out to be a franchisee. 4Conclusion By specific descriptions of many advantages of franchise and comparison them with its drawbacks, we can make the conclusion that franchise is the best way of international business.